387 Grooming was founded by Kiki with the mission to promote self-care through skincare, specifically for men. With years of experience in the beauty industry, Kiki identified a significant gap in the market: while many products catered to women, there was a lack of diversity and options for men's skincare needs.
Driven by passion and expertise, Kiki launched 387 to make skincare and self-care accessible to the male community. Beyond skincare, Kiki is also a certified mental health first aid advocate, emphasizing the importance of mental health awareness. At 387, we believe that self-care is not just about skincare; it’s about mental well-being too. Our grooming line is designed to support men in taking care of themselves holistically.